Download Online The Tipping Point: How Little Things Can Make a Big Difference PDF by Malcolm Gladwell

Download Online The Tipping Point: How Little Things Can Make a Big Difference PDF by Malcolm Gladwell

The Tipping Point: How Little Things Can Make a Big Difference

An alternate cover edition exist here.The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate This wide An alternate cover edition exist here.The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth He analyzes fashion trends, smoking, children s television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high tech company, and one of the world s greatest salesmen to show how to start and sustain social epidemics

Title : The Tipping Point: How Little Things Can Make a Big Difference
Author :  Malcolm Gladwell
Language : English
Isbn : 0316346624
Format : Paperback
Pages : 301 pages

Rating: 4.1

Reviewer: 8894 Reviews