9 proven tips to market your tech conference on Facebook 

Facebook is a great platform for event promotions, with over 3 billion monthly active users. To plan an event promotion like a tech conference is just the beginning – the real challenge is attracting the attendees. With Facebook ads, you can reach targeted audiences, which is why businesses spend billions on the platform each year. 

If you wish to utilize the benefits of Facebook as a growth driver for the tech conference of your business, take a look at these 9 proven strategies to promote your event effectively.

1. Create a dedicated Facebook event page

The event page you create on Facebook will be the central hub for all the information you wish to disseminate for your event. It must include the date, location, the agenda, speakers who will run the conference and links to purchase the tickets. Keeping optimization in mind, use an eye-catching cover page that reflects your brand, add specific keywords in the description like ‘tech’ or ‘AI’ or ‘developer conference’ and include links everywhere so that it’s easy for the users to navigate from any point. 

To make your event page striking, try free conference flyer templates from PosterMyWall. These templates are completely customizable and perfect for creating personalized designs. 

2. Share speaker highlights and session previews

The focal information that you want to let your audience know are the details of your speakers. They are your biggest assets and must be in the spotlight. Posts with speaker details, their credentials, their photograph and what they will be talking about must be shared with the audience. Short videos work best to grab attention. 

Moreover, you can design professional-looking speaker cards at the ease of a few clicks using PosterMyWall’s drag-and-drop editor. It is simple to use, quick, and helps maintain a consistent brand style across all your posts for all social media platforms.

3. Post engaging videos and behind-the-scenes content

Everyone loves video content – it is the most effective form of marketing content on Facebook. To capture the attention of all audiences, share sneak peeks of venue setups, behind the scenes content, speaker interviews or product demos that will feature at the conference.

The best part is that you don’t need a production team or any specialisation to create an engaging video – your smartphone and a good idea are enough. If you want to create polished videos, PosterMyWall offers customizable templates with animated text and branding options.

4. Run targeted Facebook ads to reach your ideal audience

Facebook Ads lets you target the audience by specific job titles, location as well interests. It is a perfect idea when it comes to tech professionals. There will be a group of people who visited your event page but did not register. These often lead to conversion faster than other audiences. Your business can start with a modest, realistic budget and test different kinds of ad creatives. 

5. Encourage attendees to share the event with their network

Your event becomes more visible and credible when the registered attendees further share your event page in their social circle as this. You can sweeten the deal with incentives like:

• Discount codes for referrals.
• Discounts for those who bring along a friend.

6. Offer exclusive early-bird discounts through Facebook posts

Time-sensitive posts always spark urgency. It’s a good idea to announce early-bird pricing in bold, eye-catching Facebook posts and Stories. This way, a call-to-action is embedded in your marketing efforts. Don’t forget to add the direct link to registration. 

Need a graphic that pops? PosterMyWall has ready-made designs that you can easily customize in minutes. The best part is: it has a one-click resize feature which lets you adapt designs for multiple formats effortlessly.

7. Schedule your content for consistency

Always remember that consistency is key. All promotions/marketing efforts/advertising work best when you post consistently. You can plan everything in advance using a Facebook scheduling tool like PosterMyWall’s content calendar. This will allow you to create, schedule, and publish posts directly to your Facebook page – in turn, saving time and lots of effort. 

8. Host live Q&A sessions

Facebook Live is a powerful engagement tool which can be used to host Q&A sessions with keynote speakers or organizers. This gives the potential attendees a chance to interact in real-time and learn what makes your conference unmissable. The live session must be announced in advance and some hype should be created to maximize attendance. A good tip: record the session for later promotions. 

9. Create a countdown series to build excitement

This is a simple and great way to create anticipation before your event. It keeps the audience engaged and reiterates your message. Daily or weekly updates like ‘10 days to go!’ along with highlighted information, sneak peaks or fun facts can work very well in catching the attention of your audience. PosterMyWall’s editable templates make creating countdown graphics easy. With this platform, you get to design all your countdown posts in one go and schedule them in advance.

Conclusion

Promoting your tech conference on Facebook isn’t just about posting randomly – it is about creating that ‘buzz’ through thoughtfully curated and timed content. With a good combination of attractive event pages, speaker highlights, videos, and paid ads with different strategies such as live sessions and countdowns, you will end up creating excitement and boosting the attendance!