[ad_1]
If you want to area a wager on the winner of 2022’s weirdest company rebranding, here is one very likely to make the shortlist: an announcement titled “Accenture Announces Accenture Music”.
No, expensive reader, that missive does not signify that Accenture has penned a corporate anthem. Which is a shame simply because The Register fairly fancies the notion that the consulting firm’s ~700,000 staff may be requested to get started their functioning days with a rousing rendition of a organization tune, hands on hearts, in advance of turning their minds to worth-introducing strategic consultancy.
Fairly, the title serves to announce that Accenture Interactive – the limb of the organisation committed to technological know-how implementation – has renamed alone Accenture Track.
[Language warning: severe jargon]
“The name Accenture Music conveys an enduring and common type of human craft, relationship, inspiration, complex prowess and encounter – unleashing the creativity and suggestions of its persons to deliver tangible results,” the announcement states.
CEO and resourceful chairman David Droga’s canned quotation suggests the new identify “symbolizes the write-up-pandemic growth journey we’re on with our clientele.” We’re assuming the name “Accenture Publish-Pandemic” failed to examination very well with concentration teams.
Julie Sweet, company chair and chief govt officer, weighed in with the see that “Accenture Music is uniquely functioning at the intersection of creative imagination, engineering, intelligence and business,” which appears like a heck of a difficult intersection – with any luck , nicely-signposted, “to aid our shoppers reinvent connections and significant experiences, which includes in the metaverse continuum, revenue, commerce, marketing and advertising and new company platforms.”
Just how naming by itself immediately after tunes makes a jot of big difference to just about anything the corporation does was not explained.
This things would be laughable, conserve for the simple fact that Accenture Song is on observe to develop into a $14 billion organization.
Accenture Song’s emblem. Click to enlarge
Regrettably, the rationale powering Accenture Song’s symbol has not been detailed. The word “song” adds a tiny bluish gradient to the purple hues Accenture by itself works by using for its logo.
Does that mean Accenture Music will give you the blues? Or plays the blues? Or tactics blue-sky wondering? Or operates throughout a broader spectrum than Accenture? Really feel free of charge to share your interpretations in the remarks. ®
[ad_2]
Resource website link
